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Wellard appoints new Meat Processing and Trading General Manager

11 May 2015


Wellard is pleased to announce the appointment of Kelly Whitehouse as General Manager – Meat Processing and Trading.

Mr Whitehouse, who has more than 20 years’ experience in the meat processing industry, will oversee Wellard’s entire meat division, including operations at the company’s Beaufort River Meats abattoir near Kojonup, WA, and its growing meat (beef, mutton and lamb) trading business.

Prior to commencing with Wellard, Kelly had been working at New Zealand meat processor and exporter Taylor Preston, which processes 1.5 million sheep and 65,000 cattle annually.

Wellard Chief Executive Officer Mauro Balzarini said Mr Whitehouse’s experience as both a meat marketing manager and an operations manager suited Wellard’s requirements perfectly.

“It is almost three years since we purchased Beaufort River Meats, and the abattoir and associated meat marketing has performed well in that time but it is now time to look at further expansion,” he said.

“Kelly’s appointment will help drive Wellard’s meat division and trading operations to the next level and free some of management time back to our ever growing livestock export arm. We plan to increase output from our current facility at Beaufort River Meats, target the domestic market to balance with our export market and start looking at beef production too, so we can offer a greater catalogue of red meat protein for our customers around the world.

“In particular, Kelly’s knowledge of the international markets will be important as we target growing red meat exports into the region.”

Mr Whitehouse said he was excited by the opportunities available in the role.

“I have 30 years experience in the meat industry, in processing and marketing of sheep and beef products that are exported to many markets around the globe, and I look forward to utilising that experience and working alongside everyone to help grow the BRM brand to existing and new customers,” he said.

Mr Balzarini said Mr Whitehouse would work closely with rest of the Group to ensure that Wellard continues to offer competitive rates for sheep and lambs for processing and live export.

For further information please contact:

Cameron Morse

Phone: + 61 8 9485 8888

Mobile: +61 (0) 433 886 871

Website: www.wellard.com.au


Background – Wellard

Wellard is a world leader in the production and distribution of livestock and grain.

Its two largest subsidiaries are Wellard Rural Exports, Australia’s largest livestock exporter and ship owner, and Wellard Agri, a large mixed farming land owner and operator specialising in the production of grains, legumes and livestock.

Wellard Rural Exports has supplied quality dairy and beef cattle and sheep and goats to the world for more than 30 years, and its investment in the live export industry is without peer.  Based in Fremantle, Western Australia, the company’s operations cover every aspect of the export chain, including feed milling, livestock aggregation, road transport, feedlot facilities throughout Australia and modern shipping.

The company’s flagship carrier, the MV Ocean Drover (formerly the MV Becrux), is a purpose-built livestock carrier capable of carrying 75,000 sheep or 18,000 cattle to major markets around the globe.  She was commissioned in 2002.

Two, technologically advanced, purpose-built vessels, the MV Ocean Swagman and the MV Ocean Outback, were launched in 2010. They offer unparalleled levels of safety for the livestock, crew and vessel, and can transport 7000 cattle, 25,000 sheep, or a combination of both.

Wellard’s abattoir, Beaufort River Meats, processes up to 2500 sheep and lambs a day, enabling Wellard to meet customer demand for both livestock and chilled and frozen meat.

Wellard Agri owns and operates eight farms covering 35,700 hectares across three principal agri-hubs. The two northern hubs are located at Dongara and Watheroo in Western Australia’s central midlands and one is located at Kojonup in the Great Southern region of WA.

The Dongara hub is home to The Grange, a 14,500 hectare property which is considered one of Western Australia’s blue chip farming properties.

The remaining landholding being more than 21,500 hectares, in total planting 23,500 hectares to a variety of grains and legumes. The other 6,100ha is devoted to sheep and cattle production, including the Hyfield Poll Merino stud at Kojonup. In addition, Wellard leases an additional 13,500ha for livestock and grain production.

Wellard Agri also has operations in the farm machinery sector, through management of the CLAAS Harvest Centres at Esperance, Katanning, Wongan Hills and Geraldton for the Landpower range of farm machinery.

Visit www.wellard.com.au