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MEDIA RELEASE

Wellard provides unique cattle voyage competition to WA beef industry

20 April 2012

Wellard is providing a once in a lifetime opportunity, for one land-based cattle man or woman to join Wellard’s stockmen and crew for a voyage to Indonesia.

It’s a voyage money can’t buy and the winner of the Eye Sea competition, run with WA Beef Council and Farm Weekly, will be able to experience life on-board either the MV Ocean Drover, MV Ocean Outback or MV Ocean Swagman as the selected vessel transports a consignment of steers, heifers and bulls from Australia’s Top End to the country’s largest live export destination, Indonesia.

The winner will get the opportunity to witness the entire live export chain, from a station supplying live export (subject to availability) to pre-export quarantine, loading at the port, the voyage and discharge.

Along the way they will get to work alongside Wellard’s on-board stockmen and/or stockwomen as they care for the animals on the voyage to Indonesia, sit with the Captain on the bridge as he navigates the quickest and safest course to the destination port and spend time in the engine room.

During the voyage the ship will pass other freight ships and tankers, barges, small Indonesian fishing vessels, oil rigs and flying fish – providing a different experience and perspective.

And once in Indonesia a Wellard in-country representative will take the competition winner to an Indonesian feedlot, abattoir, wet market and restaurant to complete the Australian paddock to Indonesia palate experience.

Wellard Managing Director Steve Meerwald said the competition was inspired from repeated requests from members of the farming community to accompany a voyage.

“We have been inundated with requests over the years from people who want to see for themselves what happens on-board and how exporters manage the consignment to achieve the best animal welfare outcomes. This competition provides one lucky person with that opportunity,” he said.

“Wellard has hosted a number of journalists on board our vessels to provide the general public with a better, unbiased picture of what happens throughout a voyage however nothing beats actually witnessing it yourself.”

WA Beef Council Chairman Tony Hiscock said the competition fitted perfectly with the Council’s charter to provide a greater understanding of the beef industry supply chain and to establish improved relationships along that chain.

Entries can be submitted through the WA Beef Council’s website: www.wabeefcouncil.org.au

Entrants need to describe in 50 words or less why they would like to accompany a live export voyage.

Wellard will fly the winner of the competition to the load port to meet the vessel and will fly the winner home from Indonesia. Accommodation and all meals throughout the duration of the journey will also be provided.

Mr Meerwald said Wellard’s clients in Indonesia had welcomed the opportunity to host the winning entrant so they can display the quality of their infrastructure and management, as well as how well they had adopted the Federal Government’s new Exporter Supply Chain Assurance Scheme (ESCAS).

 “I encourage everyone in the agricultural industry to enter. It is an experience money cannot buy and will provide a unique perspective of an important component of the Western Australian beef industry,” Mr Meerwald said.

For further information please contact:
Cameron Morse
Phone: + 61 8 9386 1233
Mobile: +61 433 886 871
Website: www.wellard.com.au

 

Background – Wellard Rural and Trading

Wellard is a world leader in the production and distribution of livestock and grain.

Its two largest subsidiaries are Wellard Rural Exports, Australia’s largest livestock exporter and ship owner, and Wellard Agri, a large mixed farming land owner and operator specialising in the production of grains, legumes and livestock.

Wellard Rural Exports has supplied quality dairy and beef cattle and sheep and goats to the world for more than 30 years, and its investment in the live export industry is without peer. Based in Fremantle, Western Australia, the company’s operations cover every aspect of the export chain, including feed milling, livestock aggregation, road transport, feedlot facilities throughout Australia and modern shipping.

The company’s flagship carrier, the MV Ocean Drover (formerly the MV Becrux), is a purpose-built livestock carrier capable of carrying 75,000 sheep or 18,000 cattle to major markets around the globe. She was commissioned in 2002.

The MV Ocean Shearer (formerly the MV Stella Deneb) can carry 125,000 sheep or 25,000 cattle, or a combination of both.

Two new, technologically advanced, purpose-built vessels, the MV Ocean Swagman and the MV Ocean Outback, were launched in 2010. They offer unparalleled levels of safety for the livestock, crew and vessel, and can transport 7000 cattle, 25,000 sheep, or a combination of both.

Wellard Agri owns and operates eight farms covering 33,000 hectares across three agri-hubs. The two northern hubs are located at Dongara and Watheroo in Western Australia’s central midlands and one is located at Kojonup in the Great Southern region of WA.

The Dongara hub is home to The Grange, a 14,500 hectare property which is considered one of Western Australia’s blue chip farming properties.

The remaining landholding totals more than 18,000 hectares, of which 14,000 hectares is cropped to a variety of grains and legumes. The other 4000ha is devoted to sheep production, including the famous Hyfield Poll Merino stud at Kojonup. In addition, Wellard leases an additional 14,500ha for livestock and grain production.

Wellard Agri also has operations in the farm machinery sector, through management of the CLAAS Harvest Centres at Katanning and Esperance for the Landpower range of farm machinery.

Visit www.wellard.com.au